As part of a drive to expand its outdoor range, sports apparel and equipment manufacturer Fila has signed a multi-year endorsement deal with female American climber Alex Puccio.
The agreement will see 22-year old Puccio, currently ranked third in the 2011 IFSC World Cup standings, feature in Fila USA?s summer 2011 Skele-Toes print and outdoor advertising campaigns. She will also wear Fila Korea?s Fila Sport line and Fila USA?s performance apparel in competition.
?We are thrilled to have Alex as a part of the Fila family,? said Gene Yoon, chairman of Fila. ?She is a proven champion whose drive, athleticism and style are consistent with Fila?s core values. She brings an element of performance and style to Fila outdoor, and her rapid ascent to the top of the climbing world mirrors the remarkable trajectory of Fila?s outdoor and minimalist footwear categories.?
He added: ?Alex will undoubtedly become part of Fila?s great outdoor heritage joining the accomplishments of climbing great Reinhold Messner who scaled the world?s highest peaks without supplemental oxygen.?
Established in Italy in 1911, Fila now operates from its headquarters in South Korea, where its Sport Collection of outdoor apparel, footwear and accessories is available in 450 retail stores. With offices in 11 different countries, the brand is now distributed worldwide and has a number of sponsorship and endorsement commitments across a range of sports, including professional tennis players and soccer clubs.
?
insidious jonah hill cosmopolitan numb numb watches narcissistic
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.