Benefits of SMS Advertising | Articles Century

SMS advertising uses the cell-phone in countless ways that are unprecedented in the advertising industry. The adverts are sent as a text message to a list of cell phone numbers who have generally signed on in advance and consented to receive commercial communications in through what?s referred to as opt in lists.

SMS advertising enables business owners to reach customers in a direct way and prompt them with products in a way more personal environment than a normal e-mail.

The direct response figure from SMS marketing is considered much higher than regular e-mail promoting. One of the most well-liked types of advertising to consumers through text messages is by offering the customers coupons. The response numbers for SMS message coupons is generally over 10% and in a few cases can even reach 40%. Compare that to traditional rates of response of e-mail or different kinds of advertising that usually have response figures of 2%.

As Mobile phones generally and smart phones in particular have become necessities and people are hooked up to the internet through cellular networks or wi-fi connections, text messaging advertising is beginning to become more common.

People use their mobile phones for a multitude of uses and the overlap between business and play, work and recreation is changing every facet of peoples lives, including the way advertisers can connect to their audience.

Text messaging advertising is a good way for firms to become more connected with their customers in a personal way. A commercial text messaging campaign is a good way to engage with clients on a real time basis and offer new buyers fabulous deals to gain their business for the 1st time and also to offer regular customers discounts and deals as a token of appreciation for their ongoing support and business.

SMS advertising is controlled among other ways by the CAN-SPAM Act and promoters should carefully learn the ins and outs of the guidelines applying to sending tex t messages or consult with a professional.

texting from computer is a website dedicated to sending text messages directly from your computer

Source: http://articlescentury.com/communications/benefits-of-sms-advertising?utm_source=rss&utm_medium=rss&utm_campaign=benefits-of-sms-advertising

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