If you?re a business owner, chances are, you have come across this web-based marketing strategy called email marketing. If you have but chose not to act on it, then you?re in a brink of risking your business into extinction.
Internet marketing includes practices such as social media marketing, article marketing, PPC (pay-per-click), SEO (Search Engine Optimization) or SEM (Search Engine Marketing), and email marketing. Among the most popular ones is email marketing. This practice entails the use of email to get in touch with clients and prospects.
People who are new in email marketing thought that once they sign up in one of the email marketing software, they?re already making it big. This is a misconception as success in email marketing is a combination of many things. Though there is no definite formula for succeeding in email marketing, there are sure ways to fail at it. If you want to fail at email marketing, try doing the following:
1. Absence of message customization
If you want to waste your time and money in sending email campaigns, then you have to send irrelevant messages to your contacts. Do this and you?re sure to have your emails ignored or worse deleted immediately by your clients and prospects.
2. Embedding broken links
One of the determinants of the success of email marketing is the rate of conversion. By embedding broken links, you can have poor conversion rate, making the entire process of email marketing useless.
3. Lack of campaign tracking
Without tracking your campaigns, there?s no way that you can improve your marketing strategy. Good thing, there is now this tracking feature found in almost all email marketing software. This feature will show the click on rates and the number of contacts who have opened your emails.
4. Poorly written copy
A poorly written content is as good as having no campaigns at all. So please, before you hit the ?send? button, make sure you have proofread your message.
5. Becoming a spammer
Sending unsolicited messages is spamming. Being labeled as a spammer is one of the sure ways to make your business fail in the virtual world. Avoid this from happening by only sending campaigns to clients who have chose to opt in.
Media autoresponder is Steven Porter?s version of the software. Installation is easy. Detailed installation information can be found here: media autoresponder software installation page.
Source: http://www.businesslistingnow.com/blog/how-internet-marketers-can-fail-in-email-marketing/
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