Do you know what people are saying about your brand? - How Do I ...

There are so many easy ways to spread your message, attract customers or build your brand that many people forgo seeking out offline business (although that?s a topic for a different blog post) to concentrate on online business. The point is if your marketing budget is tight you can still get noticed online with some no- or low-cost techniques.

How do you get the word out online about your business? Common methods include link swaps, search engine optimization and promotion through social networks. You may already be familiar with some of those methods and maybe you already employ a few of those techniques. Building links, keyword usage and social media profiles all have their place in online brand promotion but there is another way to get your company noticed that is often overlooked. A blog commenting campaign is an excellent tool to get you noticed but so many online promotion plans neglect to include this wonderful, free publicity.

What is a blog commenting campaign? A blog commenting campaign is a devoted effort to seek out blogs to comment on in order to highlight your company. With so many blogs in your industry and within related industries, there are countless opportunities to plug your company. That?s the fantastic thing about blogs; unlike a website they are usually open for commenting. You can add your thoughts on a particular blog post, read the comments of others and even comment on another comment. But all that talk shouldn?t be unproductive. A great deal of information can be passed around this way. In other words, it?s a great way to promote yourself.

Of course, you don?t want to be a blatant self-promoter in the comment section of someone?s blog. Instead you want to establish yourself as a knowledgeable source, as someone who is part of the conversation. You need to make sure you are commenting on the right blogs, to the right audience and with the right message. That?s not an easy task. It takes finesse and subtlety to get your message out there while at the same time adding value to the conversation. Without this balance your comments are apt to get swept up in the spam filter.

So what is the best way to make your comments count? Ideally, you want to find the right blogs with the desired audience. Search for blogs that are within your industry. Include niche blogs that talk about specific products you may offer. For instance if you sell boats, find blogs about boats on which to comment, but also search for blogs about boating, boating accessories and anything related to boating. But don?t limit it to those blogs, check out the blogs in related industry like camping or travel. You can even check out the blogs produced by your competition and comment there. Then find a blog post that you can add information to or offer another perspective. You can even offer a counter position. Then, if possible and applicable, offer a link to your blog?but only if it?s related to the topic at hand and will add value to your comment.

Is there buzz surrounding your brand? Do customers see you as an authority in your industry? If there isn?t talk about your company in the blogosphere, a blog commenting campaign can get the buzz started. Commenting on the blogs your customers frequent can help build awareness of your brand. It?s a technique that works and acts as a great benefit to your brand awareness however, blog commenting can be a time consuming process.

For a business owner it takes up valuable amounts of time to seek out the right blogs, read the content and add to the conversation. For best results commenting should be done on a regular basis to many different blogs. That time is usually better spent focusing on running the business. We can target the right blogs where your potential customers are and start getting you the attention you deserve.

To have a successful online presence it takes more than just a website, blog and a few social media accounts. It takes awareness of your site. And while every effort you make to reach out to your customers online will propel your site in the right direction, don?t forget the techniques that your competitors aren?t employing. Create awareness of your blog with a blog commenting campaign. Let us take on the task of finding the right blog sites and creating the right comments. It?s a subtle way to get your business in front of the right audience but it produces results and will give you that extra edge over the competition.?

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A Sales Strategy and Business Development consultant with over 25 years of successful Senior Sales and Sales Management experience. Hard-charging leader for Fortune 500 clients Morgan Stanley, Staples, JPMC, MetLife, Goldman Sachs, JPMC, Bank of America, Wachovia, and Ross. Consistently earned top ranks in sales performance in every position by bringing revenues, profits and market share to new heights. Thrives on developing new business, revitalizing non-performing sales programs, and increasing company market share.

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