Forrester Research earlier today put out its latest forecasts on online display ad spend, and the picture looks relatively positive for digital media: online display ad spend in the U.S. will reach $12.7 billion this year and will grow by 17% annually to be worth $28 billion by 2017, with CPMs almost doubling in that time to $6.64. But those numbers are still not big enough to offset declines in more traditional media in the area of "offline" display, with wider forecasts for U.S. display overall now being trimmed by 13%.Source: http://feedproxy.google.com/~r/Techcrunch/~3/IHoxOV1So4U/
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