Autoresponders ? Free Article Directory

What Exactly Are Autoresponders?
Have you ever wished that you could send automated emails to large amounts of people without having to waste precious time typing out the e-mails or addresses?? Now you can with autoresponders.? They are computer programs that automatically respond (hence the name) to e-mails sent to them.? Businesses can use these programs at great benefit to save time, maintain customer contact, and provide information.

Purpose
Autoresponders have many benefits for businesses and individuals.? Often, people use them to indicate that they are out of their office on vacation.? Similarly, in order to assure customers that their complaints are being heard, support providers often send an automatic message saying that a representative is working on the issue and will respond shortly.? Additionally, these programs can produce confirmation emails of registration for various things.? Ultimately they are designed to save people the time of responding to each individual e-mail received; however, they can be a valuable marketing tool as well.

How They Work
Many autoresponders are quite simple and can be utilized as part of a standard web-mail system (for instance an ?out of office? message).? However, others are more complicated and require a commercial service.? These programs can even scan email messages for certain key words and select pre-written responses that match the key words.? For instance, autoresponders can be used to answer FAQs or provide company information.? It is crucial to understand that these programs do not write e-mails for you; rather, they send out e-mails that you write to a list of recipients, who can add or remove themselves from this list at will.

Benefits
Autoresponders can be excellent timesaving measures, but they are also amazing Network marketing tools.? Studies have shown that consumers must be told seven times about something before they will buy it.? Marketing is all about creating a list of customers (people to contact) and then contacting them so they will buy a product.? Autoresponders allow businesses to do this in a timely matter at almost no cost.? After writing an e-mail, a businessperson can simply send it to all of the customers on his list.? The beauty of the system is that the customers put themselves on and off the list through the program by requesting information online, sending an e-mail with a question, or expressing other interest.

Cautions
Although they can be quite beneficial for businesses, it is important that these messages are not perceived as spam.? Businesses must walk a fine line between advertising and answering questions.? If for some reason people do not recognize the company in the e-mail, they will view it as spam and it will hurt marketing.? The only way these tools are useful is if people view them as useful to them.? Thus, it is important to say what these people want to hear, not to bother them over and over.

A new revolution in the marketing industry, autoresponders are saving executives time and money while increasing sales.? Efficient and effective, they are a must-have for any enterprising entrepreneur.? The Internet is the new primary advertising tool, and businesses must capitalize on new technology.? Even if your business is still somewhat small, autoresponders can be a huge help in saving time and money.

Source: http://historyquest.biz/autoresponders/

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