Are you ready for passive marketing? ? Marketing Innovations ...

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Being passive isn?t always a good thing, but today I?ll show you ways you?ll want to be passive in your business!

One thing that wears out coaches, consultants and other service business owners is that the more successful you get, the more you have to work. While it?s nice to have clients, it?s important to reduce the amount YOU need to work in ? and on ? your business.

Working IN your business usually refers to delivery: doing what you do for your clients.

Working ON your business usually means growing or taking care of it: marketing, admin, new program development.

You should keep your actual work IN your business to one-third or less of the time you spend working. That means if you work a 5-day week, you should work with clients no more than 2 days per week.

(I?m sure some heads just exploded.)

Here?s why: Because if you spend all your hours working on your clients? businesses, you have no time to grow your own. Working ON your business ? figuring out how to generate more revenue ? should take 3 days of each week.

And guess what: if you want to earn more, you can work on your business to find ways to earn more while spending less time working with clients.

That may require a big transition for you. Some ideas here will help you with that:

First, let?s define the types of revenue you can have in your business:

Active revenue: this is what you earn when you do the work; basically, trading your time for money. Examples: coaching and consulting, as well as ?Done for You? services like organizing or tax prep.

Leveraged revenue: maximize your hourly earnings by working with groups or having others do the work. Examples: teaching a teleseminar series, membership sites that require a minimum of your time or subcontracting with other experts to help on your projects.

Passive: Work once ? and profit over and over again for years. Examples: eBooks and other infoproducts you sell on your website, ?residuals? and subscription renewals, membership sites that require none of your time once they?re up and running.

Recurring: Revenue that comes in at a predictable time. All the above ? active, passive and leveraged ? can be recurring, which is a beautiful thing. ;-) ?Examples: subscription fees, monthly payments for coaching programs, payment plans for any product or service, membership dues.

Now here?s the interesting thing: marketing can also be done actively, leveraged, passively and recurring.

Active marketing requires time from you: networking, speaking, producing content like articles and videos.

Leveraged marketing requires some time investment and upkeep, but achieves maximum results with minimal time. Examples: email marketing (send once, reach thousands), teleseminars and syndicated videos.

Passive marketing happens in the background, either by being done once or automated. Examples would be article marketing which, once you?ve done it, continues to send traffic to your site for years; and search engine optimization (SEO). Although SEO can be improved with ongoing efforts, several of my sites haven?t been touched in years and still get traffic and produce revenues ? 100% passively.

Recurring marketing could be a weekly leads group you attend, an ezine you send regularly, blogging or social media interaction.

So, here are the ways you can organize your business to operate:

• Active marketing, active delivery
• Active marketing, passive delivery
• Passive marketing, active delivery
• Passive marketing, passive delivery

Which of these is most appealing to you? Which would you like to learn more about? Please let me know in a comment below, and I?ll be sure to write about it more in future articles.

Related posts:

1. 5 Passive Income Lessons Learned
2. What If Marketing Doesn?t Work?

Source: http://www.enlightenedmarketing.com/2012/03/are-you-ready-for-passive-marketing/

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