MARLBOROUGH, Mass. -- MacNeill Engineering Worldwide - The World Leader in Sport Cleat Technology and maker of innovative CHAMP spikes, high-performance golf tees and accessories - has selected Buffalo Communications (Buffalo) to turnkey a global golf public relations program and help shape its modern-day marketing action plan.
The #1 Brand on Tour?, CHAMP's technologically-advanced cleats have provided superior traction and stability on the footwear of 27 of golf's last 33 major tournament winners. Drawing from its unrivalled 80-year heritage of industry-changing solutions, the company recently launched the Zarma? cleat. It features patented cushion technology and is designed to stay clean while providing maximum comfort and grip in all weather conditions.
"From day one, our commitment to develop and manufacture the best products has made CHAMP the preferred choice of golfers worldwide," says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. "Relying on its experience, connections and resources, Buffalo Communications is ideally positioned to help accelerate our growth in trade and consumer markets internationally."
The CHAMP range of golf products is also highlighted by the new Zarma FLYtee? that has quickly become one of the most-used tees on the global golf tours. Made with durable, environmentally-friendly materials, its six-pronged head and shallow cup reduces friction, increases distance and improves accuracy.
"CHAMP is widely heralded for its ingenuity and performance-enhancing equipment for golfers of all abilities," says Rich Katz, Managing Director of Buffalo. "Its cleats, tees and accessories are poised to earn increased editorial coverage, consumer awareness, retail acceptance and sales."
With more than 100 active distributors, CHAMP is the world's largest manufacturer of replaceable cleats. The company produces more than 125 million spikes annually and is the dominant global brand in football, soccer, golf, baseball, cricket, rugby and other sports.
For more information: www.champspikes.com, 1-800-OK-CHAMP.
About MacNeill Engineering Worldwide / CHAMP
Celebrating 80 years of unparalleled engineering innovations, MacNeill Engineering Worldwide has been a pioneer in cleat technology since it introduced the world's first locking spike, SURE-LOK. The world's largest manufacturer of replacement cleats specific to various sports, the company has produced several industry-changing systems under the CHAMP brand and become the No. 1 choice of Tour golfers. Along with its signature Zarma? and ScorpionSTINGER? cleats, the high-performance Zarma FLYtee? was introduced in early 2011. With distribution in more than 100 countries, MacNeill / CHAMP is headquartered in Marlborough, MA, with offices in Europe and Asia.
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo Communications is a global golf-lifestyle public relations, branding and marketing-communications firm with clients operating in 40-plus countries. With offices in New York, Boston, Minneapolis, Pinehurst (N.C.) and Phoenix, Buffalo employs its longstanding network of media and industry contacts to help clients grow awareness, popularity and revenues. Among its domestic and international category leaders are ECCO, PGA National Resort & Spa, Sea Pines Resort, Fila Golf, Castle & Cooke, Arnie Apparel, Kaua'i Visitors Bureau (golf co-op), Club Glove and The St. Joe Company.
More information: www.buffalocommunications.com, 703.761.1444.
MEDIA CONTACT:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@buffalocommunications.com
twitter.com/buffalocomm
www.buffalocommunications.com
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